Soul music took off in the early to mid 60's, with the "Motown Sound": artists like The Temptations, The Four Tops, The Supremes, Stevie Wonder, Marvin Gaye, and others, along with Wilson Pickett. 1965-1970 was the changing of times, not only in American culture, but in music as well. James Brown, however, was the man with the groove. James had the most outspoken voice in soul music and had a groove that would be proven to be the future of funk music. Many of his band members would go on to funk with many other bands.