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They may also want to research companies that already exist and specialise in the distribution of the same product, the cost of different types of existing products and where they may be placed. If different areas or groups can be identified, the company may then decide to carry out some primary research, as this is a product they will be aimed at adult drinkers they could use the electoral roles, identified areas to target people aged over the age of 18. As this would only include them, it would not however include any drinking habits to the company would have to full postal survey in the area, they may be able to gather information from the national census in to people life style habits. They may carry out market research in either specialist outlets for they product and then ask for a questionnaire to be filled in; this information could then be analysed to determine how satisfied people were with their new product.
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