In the Experience Economy, authors Pine and Gilmore write, "Those businesses [sellers] that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience."
Unfortunately, most PowerPoint presentations do exactly the opposite. They’re boring. They’re one-sided. They’re self-promotional.
Worse yet, they often turn prospective buyers into disengaged, judgmental observers who are looking for reasons not to do business with your company. (Or stay with the status quo.)
How to Kiss that Boring Sales Presentation Goodbye: