1) No, Shultz have to employ professional CEO because Shultz is a very detail-oriented person and hands on boss, he have to control and give management policy to CEO to continue operated Starbuck.
2) In order for Starbucks to return to growth and profitability they should focus on the cost structure and tackle the net margin issue which would increase sale income. Strategy of this would be cost management. A day-to-day business analysis is needed to integrate the decision-making of what are controllable, preventing costs from getting into the structure of unnecessary expense. Investment only where it makes sense and addressing the total cost of the business. The focus of this would facilitate the profitability, will support formulation of pricing strategy, enables financial analysis and achieve long-term growth and sustainability objectives.
Lower of prices. It is a short-term solution to higher number of sales but not long-term in terms of profits and covering the operational cost and cost of goods. Expanding the menu, Starbucks is famous for its coffee and should only focus on that until such time that the company can recuperate from the losses. Focus on existing branches, instead of open new branch