Executives shall use the BSA as the

Executives shall use the BSA as the major source for communicating and making decisions. Business management decisions must be based on sound objective judgements, rather than emotions or office-based politics. These judgements require executive management understanding of the following elements of the company’s products and services, as outlined in the BSA representation:

 Business strategic model
 Business requirements model

Results (Malay) 2:

Eksekutif boleh menggunakan BSA sebagai sumber utama untuk berkomunikasi dan membuat keputusan. Keputusan pengurusan perniagaan mestilah berdasarkan pertimbangan bunyi objektif, bukannya emosi atau politik berasaskan pejabat. Pertimbangan ini memerlukan pemahaman pengurusan eksekutif elemen-elemen berikut produk dan perkhidmatan syarikat itu, seperti yang digariskan dalam perwakilan BSA:  Perniagaan strategik model  Keperluan Perniagaan model