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Volunteer TourismThe volunteer tourism industry has escalated significantly since the 1970’s (Wearing, 2004). Determining the size and growth rate of this market has proven to be complicated; however, the marked increase in volunteer tourism organizations and activities suggests that this tourism sector is growing (Brown & Morrison, 2003). Volunteer tourism is considered to be a form of alternative tourism, and when environmental conservation is involved, ecotourism. The emergence of the “conscious” traveller has increased the number of people who are partaking in volunteer tourism related activities. These individuals seek out destinations that are focused more on the wellbeing of their host communities rather than the generating of tourism dollars (Weaver, 1998). Many tourists now feel more accountable for their actions at the places they visit and seek to improve, rather than play a part in, the environmental and cultural problems that are traditionally synonymous with mass tourism (Butcher, 2003). Today, it is more common for individuals to travel to a destination for relaxation as well as to volunteer their time and services to a local project (Gray & Campbell, 2007; Harlow & Pomfret, 2007; Campbell & Smith, 2006; Wearing, 2001).
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