Public diplomacy is the next frontier in the practice and study of diplomacy. The “old”
style of diplomacy has been supplanted with “new”, open American-style diplomacy (Nicolson,
1962). States have gone beyond practicing open diplomacy on the world stage to using public
diplomacy to promote and secure their national interests abroad. Public diplomacy can be
defined as the activities of a state’s government through its ministry of foreign affairs (MFA)