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The case of the Gros Michel suggests that we shouldn’t be so quick to label artificial flavours as “fake”. In many other flavourings, too, the chemistry is very similar to the genuine article – the reason they don’t taste the same is that they fail to reproduce other factors such as ripeness, age or flavours produced after cooking, for example.There are exceptions to the rule. Vanillin is so dominant a compound in cured vanilla pods that simple vanilla flavourings synthesised in labs rather than extracted from organic matter are notoriously indistinguishable substitutes from “the real thing.” However, capturing the flavour of something like a whole, fresh and ripe strawberry in one compound is impossible.That’s why today, there’s such a large market for moving beyond “one note” flavourings, says Danny Kite, senior flavourist at TasteTech in Bristol, UK. During the 20th Century, he explains, food and drink firms gradually realised that volatile compounds in foods lost during the storage of baked goods or the concentration of fruit juices for example could be captured and re-Men who consume more than 10 portions of tomatoes each week reduce their risk by about 20%, according to a UK study.Prostate cancer is the second most common cancer in men worldwide, with 35,000 new cases and around 10,000 deaths in the UK every year.Cancer experts recommend eating a balanced diet which is high in fruit and vegetables and low in red and processed meat, fat and salt.
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