Mission statement
A statement of purpose, describing who the company is and what it does.
mission statement communicates the organization’s reason for being, and how it aims to serve its key stakeholders.
Customers, employees, and investors are the stakeholders most often emphasized, but other stakeholders like government or communities (i.e., in the form of social or environmental impact) can also be discussed.
Mission statements are often longer than vision statements.
Sometimes mission statements also include a summation of the firm’s values.