home replication strategy (sometimes called export strategy or international
strategy), the firm views international business as separate from, and secondary
to, its domestic business.
Early in its internationalization process, such a
firm may view international business as an opportunity to generate incremental
sales for domestic product lines. Typically, products are designed with domestic
customers in mind, and international business is sought as a way of extending the
product life cycle and replicating its home-market success. The firm expects little
knowledge flows from foreign operations.