Many studies in the information sys

Many studies in the information systems field have dealt with online
personalization. Ho (2006) proposed organizing these numerous studies in three
groups: applications of the personalization technology, privacy concerns and
data-mining technologies (Perkowitz and Etzioni, 2000). Surprisingly, online
personalization has not been studied very widely in the marketing field.
In particular, the relationship between personalization and consumer response has
been quite neglected:

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Many studies in the information systems field have dealt with onlinepersonalization. Ho (2006) proposed organizing these numerous studies in threegroups: applications of the personalization technology, privacy concerns anddata-mining technologies (Perkowitz and Etzioni, 2000). Surprisingly, onlinepersonalization has not been studied very widely in the marketing field.In particular, the relationship between personalization and consumer response hasbeen quite neglected:

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Banyak penelitian di bidang sistem informasi telah berurusan dengan secara online
personalisasi. Ho (2006) mengusulkan penyelenggaraan ini banyak penelitian dalam tiga
kelompok: aplikasi dari teknologi personalisasi, masalah privasi dan
teknologi data mining (Perkowitz dan Etzioni, 2000). Anehnya, secara online
. Personalisasi belum diteliti sangat luas di bidang pemasaran
Secara khusus, hubungan antara personalisasi dan respon konsumen telah
dipilih cukup diabaikan:

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Results (Indonesian) 3:[Copy]

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