Chapter OutlineThe Internet Changes

Chapter Outline
The Internet Changes Pricing Strategies
Buyer and Seller Perspecties
Buyer View
The Real Costs
Seller View
Internal Factors : Pricing Objectives
Internal Factors : Marketing Mix Strategy
Internal Factors : Information Technology Affects Costs
The Internet Puts upward Pressure on Prices
The Internet Puts downward Pressure on Prices
External Factors Affecting Online Pricing
Market Structure
Efficient Markets
Is the Net an Efficient Market?
Is the Net an Infficient Market?

Let’s Get Technical: Unwrapping Online Shopping’s Secrets
Payment Options
Pricing Strategies
Fixed Pricing
Dynamic Pricing
Segmented Pricing
Geographic segment Pricing
Value Segment Pricing
Negotiated Pricing and Auctión
Renting Software
Chapter Summary
Exercises

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Chapter OutlineThe Internet Changes Pricing StrategiesBuyer and Seller PerspectiesBuyer View The Real Costs Seller View Internal Factors : Pricing Objectives Internal Factors : Marketing Mix Strategy Internal Factors : Information Technology Affects Costs The Internet Puts upward Pressure on Prices The Internet Puts downward Pressure on Prices External Factors Affecting Online Pricing Market Structure Efficient Markets Is the Net an Efficient Market? Is the Net an Infficient Market?Let’s Get Technical: Unwrapping Online Shopping’s SecretsPayment OptionsPricing Strategies Fixed Pricing Dynamic Pricing Segmented Pricing Geographic segment Pricing Value Segment Pricing Negotiated Pricing and Auctión Renting Software Chapter Summary Exercises

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Chương Outline
Các thay đổi Internet giá chiến lược
mua và người bán Perspecties
mua Xem
The Real Chi phí
bán Xem
nội yếu tố: giá mục tiêu
yếu tố bên trong: Marketing Mix Chiến lược
yếu tố bên trong: Công nghệ thông tin ảnh hưởng đến chi phí
Internet Đặt lên áp vào giá
Internet Đặt áp lực về giá
Các yếu tố bên ngoài ảnh hưởng trực tuyến giá
Cơ cấu thị trường
Thị trường hiệu
quả? Sản Net một thị trường hiệu quả
là các Net một thị trường Infficient? Hãy Get kỹ thuật: Bí mật Unwrapping Shopping đang Online Payment Options Chiến lược giá cố định giá động giá phân đoạn giá Geographic phân khúc giá trị Segment Giá đàm phán giá và đấu giá cho thuê phần mềm Chương Tóm tắt bài tập

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