1. Simplicity
•It’s a rare person who enjoys being in a supermarket–it’s often cold, crowded, and visually stressful. So any brand that keeps its message simple, without bombarding us with proclamations, may entice us to reach for it. Supermarket brands can learn from premium food companies such as Simon Johnson, which strips its narrative down to the essentials, creating calm on the shelf. Visually quieting the noise with a simple design is one way to help your product stand out.