And the restraints are…
Competition from water dispensed by vending machines, the price of bottled water, and growing consumer awareness of the environmental impact of bottled water are found to be restraining bottled water growth in Malaysia. Water from vending machines is becoming increasingly popular as many of these machines are strategically located for the convenience of consumers as well as costing less per unit when compared to single-serve bottled water. In addition, growing consumer concern for the environment, both in terms of the wastes resulting from the PET (Polyethyleneterepthalate) bottles and the effect on the ecological system from wide-scale water extraction, is also a reason for some consumers to restrain from purchasing bottled water.