Keywords Brand positioning, B2B branding, Customer solutions, Industrial branding, Solution provider Paper type Case study An executive summary for managers and executive readers can be found at the end of this issue.
Kata kunci Brand positioning B2B merek solusi pelanggan, merek industri, penyedia solusiStudi kasus jenis kertasRingkasan untuk manajer dan eksekutif Eksekutifpembaca dapat ditemukan pada akhir masalah ini.