In this study, current structure of the longan supply chain management has been studied. The problems encountered by the supply chain members were identified. Efficiency according to value chain model has been evaluated. Improvement options to increase efficiency of longan supply chain management have been proposed and discussed. Improvements in three sectors are needed. They are cultivation of off-seasonal longan, creation of a new market, adding value of longan and creating variety of longan products. Further research is still needed to increase efficiency of longan supply chain management, such as application of communication technology to enable information sharing or knowledge in off-seasonal planting. This research may contribute greatly to the study of value chain management of other economics crops for better value creation.