Public relations (PR) covers a wide range of activities. They range from promotions for corporations. to specific plans directed at identifiable audiences for particular reasons, such as consumer awareness about an unsafe children's toy. These activities may be part of a marketing process. They help corporate clients communicate with key groups n order to reach commercial goals. Some PR firms are involved in activities that promote a cause or develop an understanding, for example. lobbyists arguing for an increase in the driving age. Other PR firms deal with the consequences of an organization's behaviour, such as job losses, or a new cure for a disease. This is called issues management. Many PR activities are not exclusive to PR. They are also used in related disciplines, including publicity, promotion lobbying and marketing.