In discussions of business performance and sustainability, the concept of eco-efficiency is a very popular concept to use in integrating the measurement of corporate environmental and economic performance (Callens & Tyteca, 1999; Ciroth, 2009; Figge & Hahn, 2013). Since the World Business Council for Sustainable Development coined the idea of eco-efficiency in the 1990s (Schmidheiny,1992), the notion of eco-efficiency now provides a fundamental baseline in calling for the use of efficient
environmental resources by linking environmental issues and considerations of efficiency in corporate decision making.