Given that nearly one-half (44.6%) of the participants do not own a website, it is not surprising that a large majority (71.6%) of all retailers in the sample report having never conducted online sales. As for the businesses (28.4%) which have done so, online sales represent less than 10% of total sales for approximately one-third of this group (9.5% of total sample). For another one-third of the group (8.8% of the sample) the online-to-total sales ratio is between 10 and 50%, with the remaining one-third (10.1% of sample) reporting online-to-total sales ratios over 50%. These statistics are consistent with previous findings indicating that the online retailing industry in Saudi Arabia has not developed very rapidly or vigorously.