Buying a McDonald's breakfast after the current cut-off time of 10.30 may soon be possible, in the US at least.
The fast food restaurant says an all-day breakfast is customers' "number one" request and that it is continuing to "test" the possibility in the US.
The chain is reported to have sent a memo to franchisees suggesting offering breakfast across the US from October.
McDonald's first started testing the idea in March, but said it had not yet made a definite decision.
Grill problem
Up until now the chain has blamed the "sheer size of kitchen grills" for its inability to offer both breakfast items and hamburgers at the same time.
"They simply don't have the room for all of our menu options at one time - especially considering we use our grill to prepare many items on our breakfast menu," it says on its website.
But it seems falling sales have prompted McDonald's to look again at the issue.