Campaign mcdonald's uniquely colorful. Putting fun into excellent. To communicate with the audience the novelty of the advertising industry (introduction)
The always working campaign illustrates the change made to the children's Happy meal as part of the brand's 10 years nutrition strategy, which aims to reformulate its recipes, broaden choice and provide access to nutritional information (body)
Mcdonald's delivers happiness, laughter to every family. Because they are an important target group.