1.Reliability – your ability to provide the service you have promised consistently, accurately, and on time
2.Assurance – the knowledge, skills, and credibility of staff; and their ability to use this expertise to inspire trust and confidence
3. Tangibles – the physical evidence of the service you provide
This could be offices, equipment, employees, and the communication and marketing materials that you use
4.Empathy – the relationship between employees and customers
5. Responsiveness – your ability to provide a quick, high quality service to your customers
Honest and straightforward