THIS IS TOP PRIORITY ORDER FROM SONY CORPORATION MANAGEMENTS
Dear all,
As you are all aware, Sony and Foo Fighters have partnered to promote Hi-Res audio across the globe.
In order to activate this partnership and promote Hi-Res audio at each market, we have been informing you that all creative assets and usage plans must get prior approval
from RCA and Foo Fighters management without exceptions.
However, it turned out that some of FSMCs did not go through appropriate process and started local promotions, without permission.
As a consequence, we were informed from FF management that it has violated contract.
Sony Corp managements has taken these facts seriously as it may cause huge negative impact for Sony groups.
We decided to take all activation down for retailer, web, social, and any others, even if it has been approved.
PLEASE REMOVE ALL ACTIVATION USING FOO FIGHTERS by August 19th (Wed) 6pm in Japan Time, AND REPORT
BACK WITH EVIDENCE TO BUSINESS DEVELOPMENT DIVISION FOR EMAIL ADDRESS BELOW.
Marty Ohno : Masato.Ohno@jp.sony.com
Ryota Suzuki : RyotaB.Suzuki@jp.sony.com
Nina Shimono : Nina.Shimono@jp.sony.com
This is highest prioritized top down order without any exception.
Takagi/ Takahashi will check whether above orders are followed appropriately.