” Kristy wasn’t aware of IP Australia’s Business Name Application Search Service (BASS), which for a small fee will check for any
very similar pending or registered trade marks listed on the trade marks database at that point in time. Kristy sought legal advice
immediately, but the news wasn’t good. “My lawyer pretty much told me that I could fight to keep trading as Lush Puppy, but
my chances of winning were slim as my opponents did have a registered trade mark and a solid reputation for trading under the
name and it would cost me a lot of money— money I wanted to spend on product development and marketing,” Kristy said