The Objective of This article is to present the attitudes of consumers towards green marketing, based on a literature review, a documentary analysis, A study of the attitudes and behaviors of consumers green products. It is focused on creating value together with the value of products in the life and behavior of consumers. Product offerings to meet the needs of consumers as possible. Simulation study of consumer behavior, the variables that influence the buying behavior of green products is associated with various factors, psychological factors. Social Factors. Factor and the marketing mix. The model should be tested in the context of Thailand. To guide the operations of the organizations. In green products for quality and efficiency further.
Keywords: Green marketing, Consumer behavior