Business results
Ingenious responses to consumer trends and market needs, a solid franchise model, a strong brand and protection of intangible assets through the IP system has proven to be a winning combination for Eagle Boys. In 2008, the company purchased Pizza Haven – one of its domestic competitors – and instantly increased its presence in many local markets.
In January 2010, Eagle Boys became the second largest pizza chain in Australia, and in March 2010 opened its 300th store in Sydney. The company continues to grow through its unique franchise system, and from June 2008 to June 2009 it opened over one new store per week. In the three months from January to March 2010, the company received over eight hundred franchise inquiries, nearly doubling the number from the previous year. By early 2011, Eagle Boys was making over sixteen million pizzas a year and generating an annual turnover of over AUD $160 million.
Eagle Boys' successful franchise model and strong brand name have also been recognized on numerous occasions. In 2008, the company won the Australian National Retail Association’s Supreme Retailer Award, and in 2007 and 2008 it was awarded the Australian National Retail Association’s Best Franchise Retailer Award.