Is available when the power holder can exert influence using punishment and threat. Coercive power is generally not that effective in the workplace. when it is used in a way that may embarrass an employee or bring them perceived harm, resistance of the employee to conform may be a side effect Today, hierarchy and authoritarianism are out of fashion and participation and democracy are in. The cooperation of others is new, knowledge based organizations is a must. Also, what if authoritarian is wrong?