The purpose of this article is to try to sketch the regulatory landscape that might emerge. article does this by examining five regulatory tools used in the traditional media environment and the policy goals they were designed to address. It asks whether those tools are still applicable or is there a need to contemplate amended versions or new tools. The environment with which this article is concerned is established, changing, and emerging, and it is difficult to be definitive, especially as these issues are explored from the prism of law and regulation. In such a changing environment there is a particular need for a much broader disciplinary perspective to explain and predict how media in this broadband age will evolve. This is also important because the environment seems to require one to deal with competing tensions at the same time: we have one-to-many and one-to-one communications; content being pushed and pulled; the public being both audience and creator; and, concerns about piracy amidst moves to share content freely and openly. Developments like these are making the policy and regulatory task much more difficult.