When a company needs more buyers and sellers it will need to expand. eBay should invest more in mobile applications. They must develop a mobile application that tells you where you can buy it, or sellers nearby you. This way it can create more a social media idea and it will become more personal, in marketing terms this is called personal selling. Personal selling refers to a set of activities directed at the attainment of marketing goals by establishing and maintaining direct buyer-seller relationships through personal communication. Also it is important for eBay to become more active in developing countries, like for example the BRIC countries. But not only the BRIC countries can provide growth, eBay should invest in western Africa. In this part of the world people are already very familiar with buying on market places, and the development of better internet can help them do the same online. As the video underneath shows us the internet is becoming better and better in Africa.