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The Brundtland Report (1987) is the first formalization of the relationshipbetween development and environment: "Development is sustainable if it meetsthe needs of present generations without compromising the ability of futuregenerations to meet their own needs." In the sixties and seventies, economistsbegan to study the relationships that exist between the economic and naturalenvironments. Before then, standard economics had not considered the naturalcapital as a factor of exhaustible production; a process accelerated by rapideconomic growth, technological innovation, and international trade.One can underline how the integration of social responsibility into corporatestrategy is a factor of competitiveness in the market. Such an integrationinternalizes the positive externalities generated, achieving the full involvement ofall stakeholders.A prime example of this is found in the world’s leading furnishing companyIKEA. Widely regarded as one of excellence in the field of environmentalresponsibility, IKEA is a Swedish company which aims to make sustainabledevelopment the core business value. Among the company’s many activities, wewill be examining IKEA’s transportation infrastructure; as it has the greatestimpact on the environment.The evident scarcity of natural resources, dwindling due to rapid populationgrowth, has made sustainable development the common objective forcontemporary economics and politics. Reducing the environmental impact throughthe reduction of CO2 emission is the long-term challenge that the Swedishmultinational intends to accept, on the basis of the most advanced contributions ofsocial responsibility
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