B. Use of Confidential Information.Dealer will use the Confidential Information solely for the limited purpose of satisfying its obligations to Company pursuant to this Agreement. Dealer will not, nor will it permit any third party to, access, use, or disclose Confidential Information for any other purpose, whether for Dealer’s own benefit or the benefit of any third party, without the prior written consent of Company in each instance. Dealer will disclose Confidential Information only to those members of the Dealer Group who have a need to know Confidential Information in furtherance of Dealer’s obligations under this Agreement and who are legally bound by confidentiality obligations at least as protective of the Confidential Information as the provisions of this Section 23. Any unauthorized access to, use, or disclosure of Confidential Information by a member of Dealer Group will be deemed a direct breach of this Agreement by Dealer.