The goal of the empirical portion of this study was twofold. First, we aimed to
empirically test the major premise of this article; that is, we tested the Excel/VBA
simulation-supported conjecture that the accuracy of the subject hotel’s daily occupancy
forecasts could be improved by incorporating the predictions of other hotels in the
forecasting process. Further, we aimed to explore the contextual conditions that affect
this forecast accuracy improvement potential. Specifically, following the findings of the
simulation, we tested two factors: