Marks will be awarded for work demonstrating the following:: Depth of research and references included (20%) Ability to apply theoretical sophistication with quality examples of media texts (25%) An ability to iterate on beyond what we might already know about that specific medium (25%) (e.g., telling us that the internet has changed medium dramatically is something we already know, but showing us how and why the internet has transformed medium in novel ways which substantive your arguments). Establish your thoughts in a rational and reader-oriented structure (10%) Effective use of language that demonstrate clarity, accuracy and academic style