How can operations managers analyse CSR issues?
● Analysing CSR issues in difficult in the context of operations management decisions, partly
because of the complexity of those issues. Two models that were introduced in earlier chapters,
and can be used to understand how to approach CSR, are trade-off analysis (including the idea
of the efficient frontier) and risk management.
The following are extracts from the corporate social responsibility
corporate web sites of four reputable companies.
HSBR (bank)
For HSBC, . . . ‘CSR’ means addressing the expectations
of our customers, shareholders, employees and other stakeholders
in managing our business responsibly and sensitively
for long-term success. . . . [this involves] . . . Listening to our
stakeholders . . . [which] . . . helps us to develop our business
in ways that will continue to appeal to customers, investors,
employees and other stakeholders. . . . We believe the
world is a rich and diverse place. The better our workforce
reflects this diversity, the better we can anticipate and meet
our customers’ needs. . . . Involving our employees in the
community brings many benefits. Our employees gain in
understanding, confidence and self-esteem. And being
recognised in the community as good corporate citizens
and employers helps HSBC to attract great people who in
turn can provide great service to our customers.
Orange (mobile telecoms operator)
As part of our commitment to corporate social responsibility
and to the communities we operate in, Orange
have developed