Job Responsibilities:
Participate in strategic marketing planning by analyzing business, competitors and market situations.
Perform SWOT analysis and recommend appropriate strategic decisions to top management
Plan, Organize, Implement and Control all marketing functions such as new product launch plan, set up pricing according to price structure, develop and implement trade and consumer promotions
Plan, develop and execute support marketing communication campaigns and programs aligned with strategies to achieve sales and marketing objectives with acquired budget and control implementation under scheduled time-line
Sales and performance analysis, identify growth trends, opportunities and area of weaknesses in sales along with proposed corrective marketing actions
Supports the Brand Building Manager in the development of the national Brand Marketing Plan, within the category plan guidelines, to meet company goals
Works with the multifunctional team to implement the plan in the market place and monitors performance of the support plans
Assist in the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis
Build productive working relationship with customer development, CRM, regional category team, finance and supply chain to manage the brand's day to day operations and external partners and agencies