The relatively low incomes among Chinese consumers are shaping both patterns and pace of e-commerce diffusion in China. Owning a computer and connecting from home are not cheap for most consumers, which makes visiting Internet cafes/shops a popular alternative. Therefore, Internet cafes/shops have emerged as a major business to promote Internet usage. Low incomes have created barriers for B2C profitability, which propels B2C to focus exclusively on the small portion of high-income consumers, at least in the near future.