M&S maintains its focus on freshness, speciality and convenience. Additionally, greater choice is being offered across all the Group’s ranges.
In reinforcing its position as a specialist food retailer, during FY12 M&S embarked on a programme of changes to its Food Halls – the Group re-launched its in-store bakeries and introduced new deli counters to some of its stores.
In FY12, seeking to maintain its reputation in innovation and choice in food offers, M&S introduced some 1,900 new lines, including 100 international brands exclusive to M&S, as well as the Dessert Menu range and a 59 party food options for Christmas. Additionally, the Group continues to work closely with its suppliers to deliver more innovation in quality produce.
In May 2012, with value front of mind, the Group introduced Simply M&S, a range of over 700 products that highlights M&S quality at affordable prices. M&S plans to extend the range further in 2013.