This enabled the team to get the first beta app to customers within five months. Over the next six months, the team refined the app and the customer experience based on rich data from thousands of driver journeys. In the process, it delivered a number of upgrades to the app for example, enabling customers to share their scores on Twitter and Facebook. The additional knowledge about individual customers allows moresophisticated insurance ratings based on how people actually drive rather than how similar types of people drive.