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Good internal communication can:
Provide people the information they need to do their jobs effectively
Make sure they know about anything that concerns them
Provide people with clear standards and expectations for their work
Give people feedback on their own performance
Provide them emotional support for difficult work
Suggest new ideas about both their work and their lives
Allow them to take the pulse of the organization and understand its overall situation
Help them maintain a shared vision and a sense of ownership in the organization
In many ways, internal communication is the glue that holds an organization together. Without it, you're just a collection of disconnected individuals each working individually at her own job. With it, you're a unit with power far beyond the sum of your parts.
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