HUALUXETM Hotels and Resorts is built on three decades of IHG’s accumulated market insights, experience and leadership in the China market. Aspects of Chinese culture and heritage are integrated into every detail of the brand’s service and design, with a particular focus on traditional Chinese elements of etiquette, rejuvenation in nature, status recognition and spaces enabling social interactions. Catering to Chinese consumers, HUALUXETM Hotels and Resorts understands the specific demands of Chinese travellers, and provides a uniquely Chinese hospitality experience with the consistency, scale and expertise of an International hotel management company.