Pat McGinnis, CEO and President of Nestlé Purina and
Terry Block, President and COO of Nestlé Purina North
America, worked with the leadership team to create the
vision of the company. They examined the strengths of
the business and chose to focus on our strengths, pet
food and related products. This led to the formation
of our current mission statement. Our vision of a
checkerboard in every involved pet owner’s home is
considered both inspirational and realistic as the pet
care market leader in North America. New brands, new
products, and using our knowledge of the pet consumer
to focus our products are some of the key strategies that
will lead us ever closer toward this vision. The key
results associated with our vision are sales growth,
market share, and households with NPPC products, which
are included in 7.2 and 7.3