Indonesia is one of the most promising tech markets in Asia,t web user behavior in the country. For this reason, market research company Markplus Insight and online magazine Marketeers reveal their latest survey 1 about netizens’ behavior in Indonesia. It covers web penetration, online shopping behavior, and favorite brands.อินโดนีเซียเป็นหนึ่งในตลาดเทคโนโลยีของเอชียที่มีแนวโน้มการเติบโตเป็นอย่างมาก และผู้ใช้อินเตอร์เน็ตมีพฤติกรรมการช้อปปิ้งออนไลน์และสินค้าแบรนด์ที่ชื่นชอบ In 2013,Indonesia has 74.6 million internet users, a 22 percent increase 22% from 2012,internet users 61.1 million. 20 percent of netizens shop online in Indonesia, just a five percent increase compared to last year. Most of these shoppers are female. The three most popular items bought by these netizens are pretty obvious: clothing (67.1 percent), shoes (20.2 percent), and bags (20.0 percent). 14 percent of these netizens spend an average of IDR 200,000 ($20) for online shopping in the last one year.เนื่องจากกลุ่มลูกค้าเป้าหมายของLux อยู่ระหว่าง อายุ15- 55ปี
Netizens prefer to conduct their online shopping activities on messenger groups like BBM groups (27.0 percent), online forum or classifieds sites like Kaskus and TokoBagus (26.6 percent), and social media (26.4 percent) rather than on conventional online shopping sites (20.0 percent). People prefer messenger groups is because they’re more trusted, easy to access, simple, and sometimes they know the seller personally. Price is still the biggest factor that drives online shopping decisions.