To promote the silent track and video, as well as to communicate The Legion’s key messages, Burson executed a campaign that relied solely on earned media and social media. The campaign particularly targeted mainstream and youth-oriented channels such as MTV, Sky Sports and NME.
- See more at: http://www.burson-marsteller.com/case-studies/2-minute-silence/#sthash.xYWaJIMe.dpuf