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helping behavior is also positively affected by ambient aromas. Baron observed that people in a region of a mall with pleasant food odors were more willing to accept a request for change from a male confederate than persons in a zone with neutral odors odors environment in a sales area seems to have a positive effect on consumers'behaviordespite frequent studies that showed that ambient aromas or odors have an effect on consumers' behavior, no studies have analyzed the effect of ambient scents in a restaurant setting.An experiment was carried out where two classical aromas used in many of the studies presented above were diffused in a restaurant in order to test their effect on consumers'behavior
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