Louis Vuitton, a French fashion house established in 1854, offers products ranging from luxury trunks and leather goods to ready to wear clothes, shoes, bags and accessories. For 6 consecutive years it has been named the world’s most valuable luxury brand with a focus on exclusivity and the customer experience in store. The authenticity of their products is guaranteed in Louis Vuitton’s exclusive distribution network where products are only sold in stores owned and staffed by Louis Vuitton or via their official website. In keeping with their exclusivity they never offer promotions, discounts or loyalty schemes and rather rely on the emotional connections made with their consumers through services they provide.