Nowadays, jewelry product classified as Luxury goods category. During the current economic downturn so Real jewelry whose price is so high. That the reason why it does not get much attention. Except using in the important events such as Wedding, Anniversaries etc. For this reason Costume jewelry / Fashion jewelry is more popular now. Because it look likes similarities beautiful but the price is very cheaper.(Business Research Of Krungthai Bank ,2008) It’s easy for customers make decision to purchase and can often purchase by the current fashion, and it also makes it a popular gift. And other occasions with gifts.