Mission
Our mission is to improve the company business and to upgrade the quality of our services.
Also to find B2B partner in another company to exchange our tourism services together for outgoing and incoming.
Marketing Strategy
We will be focusing on those foreign tourists seeking leisure travel and excursions while on vacation in Sharm, Hurghada& Cairo, with the intention of letting them see and appreciate the numerous attractions in our country. We shall be mainly targeting those from Gulf, Europe and the Americas who often do not have transport or any knowledge about the country. Hence we shall be mainly targeting those who are not that mobile but want to see as many sites as possible. These people often do not want to waste their money on hiring vehicles to move about by themselves, but instead want to be escorted around places of interest by a reliable source. Hence the need to professionally market ourselves and the services we provide.
Our marketing strategy will be based mainly on making the right services available to the right target customer. We will ensure that our services' prices take into consideration organizations' and peoples' budgets, and that these people know that we exist, appreciate the value of our services, and how to contact us. The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our intension will be to target those individuals and groups looking for leisure activities and places to visit. We realize the need to focus our marketing message and our service offerings. We need to develop our message, communicate it, and make good on it. The decision to establish strategic alliances with several hotels, lodges and travel agencies is aimed at tapping our target market effectively and efficiently.