In an earlier review Ofcom had proposed a publicly funded, non-profit Public Service Publisher that would commission content and then act as publisher arranging the content‟s distribution across a range of platforms, with a particular online focus. Whilst the proposal ensured some sectoral diversity, there was a risk that it might actually dilute the resources of the established public service broadcasters. The concept might still be useful for operating any direct funding schemes that may be established, but the establishment of a new body may not be necessary when it is likely that there are cultural funding agencies already in place.