Nowadays, the
experiences have become the center of attention in the next step of the progression of
economic value, which is called “stage experience” (Pine & Gilmore, 1998). In this step,
“experiences are a distinct economic offering, as different from services as services are
from goods” (Pine & Gilmore, 1998: 97) and the notion of experience is viewed as
having an increasingly important role in economic and social life (Quan & Wang, 2004).