To get this campaign going, the agency first had to have television screens set up on the streets of Hamburg in such a way so as to not disrupt the evocative film. As strangers made their way through the Hamburg streets, their eyes set on the large billboard and upon closer inspection, the images of the children missing are also apparent on the smaller screens. This element is unique and effective in that it allows for the public to feel more involved in the mission to find and save these children but also allowing them to see what these children go through.
Given the popularity of this campaign, there are already plans set in motion to have more of these installations placed in different parts of the country in an effort promote "Deutschland findet euch." Placing these installations in different parts of the country will hopefully move more people to become more actively involved in the ongoing effort to help find these missing children.